Scaling Law Firms With Compliance & Code
Bridging the gap between aggressive lead generation and strict SRA compliance. I build the systems that power modern legal practices.
Where I've Made an Impact
Legal Marketing & Tech Manager
Pearson Locke Law / Carter Monroe
Manchester, UK | Feb 2023 – Present
- Led SRA investigation response — investigation closed with full compliance confirmed
- Generated £1M+ revenue from immigration services (12,000+ leads at £6 CPL)
- Delivered MOD campaign: 3,000+ signed clients, £7 CPL, 40%+ conversion
- Built end-to-end automated intake eliminating manual bottlenecks
- Managed 80+ person team across 3 countries
- Reduced CPA by 35% through systematic optimisation
SEO & PPC Executive
ASFM Consultancy Pvt Ltd
Jan 2019 – Aug 2022
- Managed £100K+ annual PPC budget with documented ROI growth
- Built analytics dashboards for executive decision-making
- Led client strategy sessions
SEO & PPC Specialist
Sampana Digital, Mohali, India
July 2016 – Nov 2019
- Technical SEO audits at scale
- Link acquisition strategies
- Cross-functional content marketing
What I Bring to Your Firm
End-to-end capabilities from strategy to execution
Lead Generation at Scale
Facebook, Google, and Bing campaigns delivering qualified leads at £6-7 CPL. 15,000+ leads generated.
15,000+ leadsMarketing Automation
End-to-end systems from lead capture to signed authority. ID verification and e-signatures automated.
Zero manual bottlenecksSRA Compliance
Led successful SRA investigation response with comprehensive evidence packs covering GDPR and data handling.
Investigation closedCRM Engineering
HubSpot, Salesforce, Zoho implementation. Pipeline automation and client journey mapping.
40%+ conversion rateAnalytics & Attribution
GA4, SEMrush, Data Studio. ROI modelling that shows exactly which channels drive signed clients.
5:1 ROI trackedTeam Leadership
Built and managed 80+ person teams across UK, South Africa, and Philippines.
80+ staff globallyLegal Practice Areas
Deep expertise across high-volume claims and commercial immigration
Why Law Firms Choose Me
I Engineer Solutions, Not Just Strategies
Most marketers brief developers. My CS degree means I write the Python scripts and build the API integrations myself.
BSc Computer Science + 8 Years Hands-onCompliance Built In, Not Bolted On
I understand the regulatory landscape. Your firm's reputation is protected with systems built for SRA compliance from day one.
Investigation Closed SuccessfullyEvery Pound Tracked & Attributed
No vanity metrics. I track ROI, CPA, and revenue attribution so you know exactly which channels drive signed clients.
5:1 ROI on £200K+ spendCampaigns That Delivered
MOD Hearing Loss Campaign
Immigration Lead Gen
Sponsorship, Skilled Worker, Global Talent
Financial Claims Pipeline
Car Finance (PCP), Payday Loans
Complete DSAR to FOS submission pipeline.
Education & Certifications
BSc Computer Science
Rayat & Bahara University, 2016
"Technical foundation that enables me to build, not just brief."
Google Ads Certified
ActiveBing Accredited Professional
ActiveReady to Scale?
Let's discuss how I can help you generate more clients while staying compliant.